For senior living communities, nursing homes, and home care agencies, staying connected with families, residents, and the broader community is essential. One simple yet effective way to enhance engagement is by integrating QR codes into your marketing strategy.
A QR (quick response) code is a type of two-dimensional barcode that stores information, such as website links, contact details, or multimedia content. Restaurants often use them to give diners access to their menu, rather than having printed copies. When scanned using a smartphone camera or QR code reader, it quickly directs users to the stored information without the need for typing or searching manually. QR codes can be used to link to anything that is on the internet.
At IlluminAge Communication Partners, we’ve helped clients successfully use QR codes both online and in print to improve reach and engagement. Here are some ideas for using QR codes in senior care marketing.
1. Requesting Customer Reviews
Reviews play a crucial role in building credibility in healthcare. We’ve created many web pages on clients’ websites where they ask for reviews and provide links to their Google business or Yelp profiles. QR codes are another way to provide those links, especially when it comes to printed materials. We have created simple custom-branded posters with QR codes that link directly to our client’s Google review page. Placing these flyers in high-traffic areas gives residents, visitors, and clients a seamless way to provide a review on the spot.
2. Increasing Social Media Engagement
Social media is a powerful way to connect with your audience and keep them informed about your services and events. By adding QR codes to flyers and promotional materials, you can drive traffic directly to your social media pages, encouraging more followers and engagement. While we’ve primarily used this strategy for Facebook, it works just as well for Instagram and other platforms, helping you build a stronger online presence across multiple networks.
3. Simplifying Event Registrations
Hosting events is a great way to engage with potential residents and their families, but traditional registration processes can be cumbersome. QR codes provide a hassle-free solution, allowing attendees to sign up with a quick scan. Whether they’re used for outreach events that are open to the public or for resident or client gatherings, this approach improves the user experience and helps organizers manage attendance more efficiently.
4. Providing Easy Access to Information
For older adults and caregivers, quick access to reliable health and wellness resources is invaluable. QR codes placed in common areas, resident rooms, or on printed materials can link to important content such as the monthly activities program, nutritional guides, or video tutorials. This simple addition makes essential information more accessible and convenient for your audience.
5. Enhancing Direct Mail Campaigns
Direct mail remains a vital marketing tool, but adding QR codes can make it even more impactful. Including a QR code on postcards, newsletters, or brochures allows recipients to instantly access additional content, such as virtual tours, upcoming events, or online newsletters. This both simplifies the user’s experience and increases website traffic and engagement, helping convert interest into action.
Using QR codes in your print and online materials can help position your brand as forward-thinking and accessible to today’s tech-savvy audience.
IlluminAge combines technology with care to help you stay ahead in a very competitive landscape. For more insights, use this link to connect with us or scan the QR code at right.