Published: June 4, 2024
Nonprofits across six states rely on IlluminAge’s Publications Manager to effortlessly create, manage, and publish engaging newsletters and digital publications. Publications Manager is our unique content management plugin designed to make your life easier by allowing you to: By automating so many aspects of the publishing process, you’ll save valuable time and eliminate hassles, meet … Read More
Published: April 9, 2024
Case Study Vitality Senior Services’ Refreshed SEO Content Leads to Significant Rises in Search Result Rankings The Client Vitality Senior Services Established in 2017, Vitality Senior Services specializes in developing and managing communities that cater to the senior population, offering tailored housing and services. With a primary emphasis on independent living, assisted living, and memory … Read More
Published: January 24, 2024
Anyone who has turned to YouTube for a how-to video understands the value of instructional videos. Today’s website users expect informative content, and up to 40% of consumers expect websites to have videos. And when it comes to instructions, 83% of people prefer to watch a video rather than follow text-based info. The demand for … Read More
Published: April 27, 2023
Google Analytics dominates the field of website traffic reporting and analysis. Each website we design and host includes code used by Google Analytics to measure and report the volume and characteristics of website visits and visitors. Since its introduction in 2012, Google’s analytics platform has been known as Universal Analytics, or UA for short. There … Read More
Published: March 24, 2023
When you think of accessibility in the business world, what do you think of? Closed captioning, adaptive office furniture or wheelchair ramps may come to mind. What might not come to mind so readily is the internet—but the Americans with Disabilities Act (ADA) regulations apply to the online world as well. What accessibility means today … Read More
Published: March 24, 2022
Looking to enhance your tradeshow experience for both exhibitors and attendees? IlluminAge’s proprietary Floorplan Plug-in offers features for everyone at a manageable cost. About the plug-in The Tradeshow Floorplan Plug-in is a stand-alone WordPress plug-in that can be published to the URL of your preference – either a subdomain of your current site or a … Read More
Published: January 20, 2022
Does your senior care business want to increase online leads to drive new business? If you’re relying on traditional print ads for all of your advertising, you’re not: Reaching a huge population of consumers who rely on the internet. Leveraging the ability to reach buyers at the exact moment in time when they are interested … Read More
Published: October 29, 2021
Anyone who works at a small association or nonprofit knows all about “wearing different hats.” During any given workday, you may find yourself doing membership recruitment, event planning, and social media – all while wishing your website were more engaging for visitors and easier for you to manage. We get it. With a small staff … Read More
Published: August 6, 2021
At IlluminAge, we’ve always advised clients to have a robust content strategy for their websites. Blog posts and other high-quality, frequently updated content establish you as an expert in your industry, motivate current and potential customers and referral sources to visit your site frequently, and can give your site a search engine boost. So when … Read More
Published: April 12, 2021
As we like to say at IlluminAge, your website is your virtual front door. It’s where first – and lasting – impressions are made. Of course, the design and content build that impression. But so do the things people don’t notice until they’re missing – like security, stability and uptime. That’s why we build sites … Read More
Published: March 4, 2021
The coronavirus pandemic threw some financial hardballs at nonprofits in 2020. Charitable donations dropped. Meetings and fundraising events were either cancelled or quickly reimagined for online delivery – both options cutting deeply into revenue. The District of Columbia Health Care Association (DCHCA) was one organization that decided to convert its 2020 annual conference to an … Read More
Published: March 12, 2020
Keep It Straightforward and Strategic Disasters come in many forms. It can be a natural disaster, an error in judgement by someone in your C-suite, or following a disease outbreak. The crisis with COVID-19 is now another in a long list of crises facing healthcare providers. Crises are nothing new but it seems that whenever … Read More